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، جلد ۹، شماره ۶، صفحات ۵۲۵-۵۳۲
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| عنوان فارسی |
بررسی تاثیر پیام های سلامت محور بر رفتار مخاطبان شبکه های اجتماعی بر اساس مدل آیدا (مورد مطالعه : شبکه اجتماعی تلگرام) |
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| چکیده فارسی مقاله |
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| کلیدواژه‌های فارسی مقاله |
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| عنوان انگلیسی |
The effect of health-related messages on the behavior of social network audiences according to attention, interest, desire, action model |
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| چکیده انگلیسی مقاله |
Nowadays the audience's behaviors and reactions to health-related messages are of great importance. The present research aimed at studying the effect of health-related messages on the behaviors of social networks audiences according to attention, interest, desire, action model. The study used structural equation modeling to analyze the gathered data. The data were collected from the audiences of Telegram social network in Iran by using a questionnaire whose reliability and validity had been confirmed. The participants were selected by adopting a simple random sampling approach. The data of 384 questionnaires were analyzed. The findings of the present study indicated that health-related messages have positive significant effects on the behaviors of social networks audiences. Moreover, the findings of the present study confirmed the effects of physical, social, spiritual, and mental health on attracting attention, building interest, arousing desire, and persuading to take action among social networks audiences. Therefore, according to the research findings, it can be said that health-related messages sent to the audiences of Telegram social network can change the behavior of audiences. In other words, it can be concluded that health-related messages can affect the behaviors of social networks audiences. |
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| کلیدواژه‌های انگلیسی مقاله |
Behavior, Health, Message, Social Networking |
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| نویسندگان مقاله |
ابوالفضل دانایی | Abolfazl Danaei
Department of Management, Semnan Branch, Islamic Azad University, Semnan, Iran
استادیار گروه مدیریت، واحد سمنان، دانشگاه آزاد اسلامی، سمنان، ایران
ندا سادات صانعی | Neda Sadat Sanei
Department of Management, Semnan Branch, Islamic Azad University, Semnan, Iran
دانشجوی دکتری مدیریت دولتی، واحد سمنان، دانشگاه آزاد اسلامی، سمنان، ایران
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| نشانی اینترنتی |
http://jrh.gmu.ac.ir/browse.php?a_code=A-10-1273-2&slc_lang=en&sid=1 |
| فایل مقاله |
اشکال در دسترسی به فایل - ./files/site1/rds_journals/2745/article-2745-2202118.pdf |
| کد مقاله (doi) |
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| زبان مقاله منتشر شده |
en |
| موضوعات مقاله منتشر شده |
ارتقای سلامت |
| نوع مقاله منتشر شده |
مقاله اصیل پژوهشی |
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