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Journal of Sustainable Rural Development.، جلد ۴، شماره ۲، صفحات ۲۰۱-۲۱۴
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| عنوان فارسی |
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| چکیده فارسی مقاله |
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| کلیدواژه‌های فارسی مقاله |
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| عنوان انگلیسی |
Development of a Model for Rural Tourism Supply Chain Management: A Case Study of Touristic Villages of Central Mazandaran, Iran |
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| چکیده انگلیسی مقاله |
The purpose of this study is to develop a model for tourism supply chain management in the mountainous forest villages of central Mazandaran. In this research, rural tourism supply chain management processes were detected through a systematic review and the Delphi method. To analyze the data and to build a model, ISM and Micmac methods were employed. The final model shows that knowledge management is the most basic process in the tourism supply chain in the region. This is owing to the great influence of this process and the lack of its strong dependence on other processes. Information management processes, risk, market, service performance, demand, capacity, and customer relationship have a linking role in this model. These parameters have a great influence and a strong dependence on the other parameters of the chain. Financial management is the most dependent process in the tourism chain of the region with a low influence but a high dependence on the other processes. Order management is an autonomous process in the tourism chain of the studied region. Indeed, it has both a low influence and a low dependence on the other processes of the chain. |
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| کلیدواژه‌های انگلیسی مقاله |
Supply chain management,
Rural tourism,
Interpretive structural modeling,
Interactive structure,
Mountainous forest villages |
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| نویسندگان مقاله |
Fatemeh Mohammadzadeh Larijani |
PhD, Geography and Rural Planning, Tehran University, Tehran, Iran.
Alireza Darban Astane |
Associate Professor, Tehran University, Tehran, Iran.
Mohammad Reza Rezvani |
Professor, Tehran University, Tehran, Iran.
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| نشانی اینترنتی |
https://www.jsrd.ir/article_129561_f44c5bbe505feae6202094fdf3a46f5d.pdf |
| فایل مقاله |
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| کد مقاله (doi) |
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| زبان مقاله منتشر شده |
en |
| موضوعات مقاله منتشر شده |
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