Health in Emergencies and Disasters Quarterly، جلد ۱۰، شماره ۱، صفحات ۰-۰

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عنوان انگلیسی The Perception of Residents about the Performance of Local TV during the 2022 Flash Flood in Yazd, Iran
چکیده انگلیسی مقاله
Background: Flash floods can cause significant damage if people perceive them as low risk. Media plays a crucial role in improving risk perception. This study aims to survey the perceptions of residents in Yazd, Iran, about the performance of local TV during the flash flood in 2022.
Materials and Methods: This is a qualitative study using a content analysis method that was conducted on 22 residents (14 males and 8 females) who had a history of watching local TV programs during the 2022 flash flood in Yazd City. They were selected by purposive sampling method until data saturation. The data was collected through a semi-structured face-to-face interview using open-ended questions about the news received from local TV regarding the flash flood in the city. Qualitative data analysis was done using Colaizzi’s seven-step method.
Results: Data analysis led to the emergence of one main concept (information quality), five themes (time of broadcasting news, content of programs, trust in the media, and ability to increase social sensitivity), 12 sub-themes, and 48 codes.
Conclusion: The effectiveness of local TV during the flash flood in Yazd is low due to incorrect weather predictions, insufficient risk emphasis, lack of prime-time broadcasts, generic messaging, and absence of news headlines. Addressing these issues can enhance people's perceived sensitivity and response to flood warnings from the local TV.
کلیدواژه‌های انگلیسی مقاله Qualitative study, Floods, risk perception, Media

نویسندگان مقاله | Mojtaba Fattahi Ardakani
Continuous Education, Shahid Sadoughi University of Medical Sciences, Yazd, Iran.


| Moradali Zareipour
Department of Public Health, Khoy University of Medical Sciences, Khoy, Iran.


| Hamid Karimi Kiwi
Applied Science Higher Education Institute Red Crescent Society of the Islamic Republic of Iran, Tehran, Iran.


| Batool Yamani Ardakani
Shahid Sadougi University of Medical Science and Health Services,Yazd, Iran.


| Vali Bahrevar
Department of Aging, University of Social Welfare and Rehabilitation Sciences, Teharn, Iran.


| Sadegh Kazemi
Research Center for Emergency and Disaster Resilience, Red Crescent Society of the Islamic Republic of Iran, Fars, Iran.



نشانی اینترنتی http://hdq.uswr.ac.ir/browse.php?a_code=A-10-544-2&slc_lang=en&sid=1
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